Home » Christmas: 15 wines under 10 euro to buy at the supermarket

Christmas: 15 wines under 10 euro to buy at the supermarket

by Ada Parisi
5 min read

We arrived at the start of our preparations for the Christmas table: the Christmas tree is perfect, There are gifts, we decided what to eat, but we have not thought about what to drink. Hence for Christmas I recommend 15 wines under 10 euro to buy at the supermarket. The other day I realized to have suggested many MENU AND CHRISTMAS RECIPES, as I do every year, but not to have recommended what to drink during these gargantuan lunches and dinners for parties.

Is’ true that, often, in any recipe you find the combination to a wine that we, we agree with the dish. But I thought it might be useful to an annotated list of red wines, white and sparkling wines that you can safely buy in large-scale distribution (big organised distribution, ie supermarkets) at a good value for money. So here, together with Gianluca, we decided to recommend 15 wines under 10 Euros that you find at the supermarket. Quality wines and at an affordable price, from appetizers to desserts. By the way, you read my advice on 15 ANTIPASTI NATALIZI TO PREPARE IN ADVANCE and the SWEET 15 SPOON EASY AND ELEGANT FOR THE HOLIDAYS?

To find 15 wines under 10 euro to buy at the supermarket to celebrate Christmas, we were in different supermarket in Rome (group Sma-Simply, Pam Panorama-Half, Tiger, Elite, Coop) and we decided to recommend five white wines to be served as an aperitif or in combination with a FISH MENU or VEGETARIAN, five red wines perfect for a MENU SICILIANO robust GOURMET, five sparkling wines perfect as an aperitif but also for the whole meal. Among these wines under € 10 there are also some wines under 7 €, suitable for those who chose a MENU OF INCOME to eat and drink well without spending a fortune.

You can drink good wine shopping at supermarket under 10 €? Absolutely yes, that's how

Anthilia Donnafugata


About six bottles of wine sold in Italy 10 are sold in supermarkets, where the label is offered in recent years become increasingly wide and varied. It fits all price ranges, If Avini 'entry level’ (low-end) of "ultra premium’ (the most expensive wines above 25 euro) o luxury (over 50 EUR). Even in the retail channel, then, you can do in the field of wine good business considering the value for money, but you have to be able to orient themselves within a very large selection.

We are orienting us took on a range between 5 and 10 euro, favoring wines with denomination of origin and geographical indication (DOCG, Doc, PGI), of which Italy is extraordinarily rich. We did not want to consider the sub- $ 5 Euros because not enough of the universe representative of Italian wines. Climb price, directs us between 5:10 €, He has allowed us to find also very important labels. Quality wines at the right price, perfect for a major holiday like Christmas.


  1. Montepulciano d'Abruzzo DOC 2017 Masciarelli: price 7,99 euro (Abruzzo)
  2. Nero d'Avola Sicilia Doc 2018 Rapitalà: price 6,30 euros (Sicily)
  3. DOC Montefalco Rosso 2016 Arnaldo Caprai: price 9,50 euro (Umbria)
  4. Chianti Classico DOCG Lamole Lamole 2016: price 8,90 euro (Tuscany)
  5. Syrah, Terre Sicilian PGI 2017 Cusumano: price 7,90 euro (Sicily)


  1. Doc Valdadige Pinot Grigio 2018 Santa Margherita: price 7,99 euro (South Tyrol)
  2. Giogantinu, Vermentino di Gallura Superiore 2018 Cantina Social of Giogantinu: price 6,30 euros (Sardinia)
  3. Anthilìa, Doc Sicily in 2018 of Donnafugata (Sicily): price 7,90 euro (Sicily)
  4. Venezia Giulia IGT Traminer 2018 Livon: price 9,90 euro (Friuli Venezia Giulia)
  5. S'Elegas, Nuragus di Cagliari Doc Cantine Argiolas: price 6,50 euro (Sardinia)


  1. Conegliano Valdobbiadene Prosecco Superiore Dogc, extra dry, Carpenè Malvolti: price 8,99 euro (Veneto)
  2. Giall'oro, Valdobbiadene Prosecco Superiore DOCG Ruggeri: price 9,90 euro (Veneto)
  3. A3, Asolo Prosecco Superiore DOCG, extra profit, di La Tordera: price 7,90 euro (Veneto)
  4. Rosa Regale, Brachetto d'Acqui DOCG 2018 Banfi: price 8,70 euro (Piedmont)
  5. Torbato brut sparkling wine Sella e Mosca: price 7,90 euro (Sardinia)
You can drink good wine shopping at supermarket under 10 €? Absolutely yes, that's how

Terre Sicilian Passito PGI Cantine Colosi


  1. Terre Sicilian Passito PGI 2015 Cantine Colosi: price 10,50 euro (Sicily)

You've already seen these recipes?


Simone 19 December 2019 - 20:59

treasure… Caprai is not in Umbria. ?
cmque Brava.
Best wishes!!!

Ada Parisi 19 December 2019 - 21:32

Of course it's in Umbria, my mistake. Best wishes and thanks. ADA

vittorio 19 December 2019 - 17:19

Regarding your article about under euro 10 wines for the holidays…it seems as if, logically, that you concentrate on vendors and of course, wines from the south of the Country. You are totally ignoring those of us that read you from north of Roma that tend to drink wines from Cantine that produce wines that are not less than spectacular.

Perhaps you should find someone in the north that would provide you a list of wines that would include those that are produced in this area.

Ada Parisi 19 December 2019 - 21:53

Hi welcome. Perhaps we have not explained our personal choice criteria as well as we want to: in the meantime, on 15 selected wines there are 6 from the North, 3 from the center and 6 from the South and from the Islands. We considered wines under 10 euros (on average between 6 and 9 euros) that are found in large retail chains throughout Italy, although we live in Rome, and therefore probably some offers of wines from the North may not be present. But having lived for 10 years in Milan and being wine and food journalists since 20 years we know the market rather well. Having said that, although we wanted to include a broader representation, we did not find, in our opinion, great labels with a good value for money under 10 euros for great wines from Northern Italy. Obviously including a Barolo sold out at 9.90 euros (there are some of them, how will you know) could not be our choice. We could have included a Barbera or a Lambrusco, but since it is a personal article based on crossing the offer with our tastes we preferred other wines. Of course, like any article based on personal tastes, it is questionable, so I accept criticism. My self-criticism, for example, is not having found a wine from Puglia that in our opinion was worth it. Best wishes and happy holidays, There and Gianluca


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